JOHOR BARU: The Malaysian Chinese Tourism Association (MCTA) has set a target of RM18mil in revenue from the ongoing Malaysia International Travel Fair (MITM) 2025 here.
Its Johor chairman Edwin Tay Kian Chuan said they expected to draw more than 80,000 visitors to MITM, which ends on Sunday (July 20).
“We have 19 top travel agencies offering exclusive promotions to destinations all over the world and within Malaysia as well," he told a press conference after the opening of MITM at a mall in Skudai on Friday (July 18).
"People can go on their dream vacation for as little as RM2,000.
“Over the last few years, we have seen China and Taiwan emerging as favourite international destinations among Malaysians."
He said the association was confident of hitting its target from the initial response so far.
“We have been seeing Singaporeans using Malaysian travel agencies to book their vacations to foreign destinations.
"We are expecting the same thing during MITM.
“We usually hold this travel fair twice a year, but from next year, we will be holding it three times a year, including in Batu Pahat," he added.
