KOTA KINABALU: Although miles from its birthplace, the spirit of Kaamatan came alive in Melaka as the Kadazandusun Cultural Association (KDCA) brought Sabah’s iconic harvest festival to the peninsula, celebrating unity, culture, and pride.
Officiating at Dewan Boon Leong, SMJK Tinggi Cina Melaka, Sabah Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai urged Sabahans living outside the state to become cultural ambassadors for their homeland.
“Every Sabahan can help promote the state as a preferred destination simply by sharing our stories, traditional food, dances, or attire. Each time we share something about Sabah, that’s a form of valuable promotion,” he said.
He called on the community to embrace the spirit of “My Sabah, My Responsibility, My Pride,” welcoming the growing celebration of Kaamatan outside Sabah as a powerful expression of cultural continuity and connection.
This year’s theme, “Kaamatan for All,” highlights how the festival can serve as a bridge of unity and cultural exchange.
“Kaamatan is more than just a harvest celebration, it is a platform to share our rich traditions and support domestic tourism. Events like these contribute to national unity and deepen understanding among Malaysians,” said Bangkuai.
Sabah’s tourism sector continues to show strong momentum; with 3.14mil tourist arrivals recorded last year and over 923,000 visitors in the first quarter of 2025.
As the state prepares for Visit Malaysia Year 2026, efforts are underway to promote community-based tourism and family-friendly rural destinations.
“Our focus remains on Culture, Adventure, and Nature, the true pillars of Sabah’s tourism,” Bangkuai added.
KDCA Melaka chairman Scholistika Chin echoed Bangkuai’s call, stating that hosting the Kaamatan celebration was part of their ongoing effort to promote Sabah’s cultural identity in the peninsula.
“There is a sizable Sabahan community here in Melaka, with over 300 registered KDCA members. This festival is a way for us to stay connected to our roots and share our heritage,” she said.
The celebration featured highlights such as the Unduk Ngadau pageant, cultural performances, and showcases of Sabahan food, drinks, and traditional attire, all underscoring the vibrant spirit of Sabah far from home.
Also present was Sabah Cultural Board member and KDCA Youth Council chairman Steve Johnny Mositun.
