KUALA LUMPUR: Tourism Malaysia has inked a Memorandum of Understanding (MOU) with Emirates to boost global visitor arrivals and elevate Malaysia’s international brand recognition, says Datuk Seri Tiong King Sing.
The Tourism, Arts and Culture Minister said he witnessed the signing by Tourism Malaysia director-general Datuk Manoharan Periasamy and Emirates Senior vice-president (Commercial Operations – East) Orhan Abbas during the Arabian Travel Market in Dubai recently.
“Through this MOU, both parties will collaborate on joint marketing and promotional initiatives to position Malaysia as a top travel destination, highlighting its natural landscapes, cultural heritage and diverse cuisine.
“Emirates also plans to organise familiarisation trips to Malaysia for media partners and professional travellers from key markets,” he said in a statement on his Facebook page yesterday.
Tiong said leveraging Emirates’ extensive global network would accelerate momentum for Visit Malaysia 2026 and its “Malaysia Truly Asia” experience, Bernama reported.
“Malaysia welcomed about 38 million visitors last year. This year, under the leadership of Prime Minister Datuk Seri Anwar Ibrahim, the Tourism, Arts and Culture Ministry targets 45 million visitor arrivals, and current tourism data indicates we are on track to achieve this goal,” he said.
