PETALING JAYA: The Communications Ministry has announced a new initiative known as the Concert and Event in Malaysia Incentives (CEMI), a financial rebate programme aimed at supporting the organisation of large-scale concerts and events in the country, says Datuk Fahmi Fadzil.
The Communications Minister said RM10mil has been allocated annually for the programme, which will take effect from May 15.
"This programme will be managed by MyCreative Ventures (MyCV) with the support of the Communications Ministry, focusing on the organisation of high-impact concerts and events, particularly those involving over 15,000 attendees and featuring local and international artists," he said.
He said this at the "Eid Synergy" event organised by the Arts, Live Festival and Events Association (Alife) here Friday (April 18).
Fahmi said there are several key conditions that organisers must meet to qualify for the incentive, including having prior experience managing large-scale events with a minimum capacity of 15,000 attendees within the past three years from the date of application.
Fahmi said to bring in international artistes, organisers must spend a minimum of 20% of the total Qualifying Malaysian Concert and Event Spend (QMCES), with at least 30% Malaysian involvement to qualify for 30% of the actual QMCES expenditure or a maximum of RM1.5mil (whichever is lower).
"This also includes an additional bonus of RM100,000 for projects that combine local artistes and achieve 60% or more ticket sales 30 days before the project date.
"Only after the project is completed and the final report is approved will the rebate be fully disbursed," he said.
For local artistes, he said the rebate disbursement is similar, with organisers required to spend 70% of the total QMCES in Malaysia to qualify for 30% of the actual QMCES expenditure or a maximum of RM1mil (whichever is lower).
"We will also provide an additional bonus of RM100,000 for projects that achieve 60% or more ticket sales 30 days before the project date, and also where 20% of the final ticket sales are international (buyers)," he said.
Also present at the event were Deputy Communications Minister Teo Nie Ching, Alife chairman Datuk Alan Foo and his deputy Brian Johnson Lowe. — Bernama
