Melaka to promote local food to global markets


The Food School in Bangkok has introduced a sustainable green room to grow fresh ingredients for its students.

MELAKA: The Melaka Government plans to promote locally produced food and beverage products to international markets, says State Rural Development, Agriculture and Food Security committee deputy chairman Low Chee Leong

He said this initiative aligns with the state's commitment to empowering homegrown entrepreneurs.

"There is significant potential for our unique culinary offerings, such as handmade jam tarts and traditional Portuguese pickles, to find a place in overseas markets where demand for authentic products is rising.

“Our local entrepreneurs have great talent and passion, but they often lack exposure and access to international networks," he said on Sunday (April 13).

Low stated the state government is committed to bridging this gap by supporting them through global partnerships.

He hopes to engage in high-level discussions with Gilles Cretallaz, Chief Operating Officer of Dusit International, a leading global hospitality company based in Thailand.

"The meeting is expected to take place in Bangkok, where I hope to explore collaboration opportunities that could help local products reach a wider global audience.

“Dusit International has an extensive network of luxury hotels and resorts across Asia, the Middle East and India," he said.

Low said the group also manages a hotel in Melaka and believes their international footprint and brand influence could help local food products gain international traction.

By tapping into Dusit International’s supply and distribution channels, local entrepreneurs could see their products featured in premium hospitality settings, from hotel buffets to curated gift shops in various countries.

“We envision our local delicacies showcased at prime destinations where Dusit has a presence.

"This not only adds value to our food culture but also enhances Melaka’s image as a hub for high-quality, locally crafted products,” he said.

Low's visit to Thailand will include a stop at The Food School in Bangkok, known for its progressive approach to culinary education with a focus on sustainability and innovation.

He is interested in learning how The Food School integrates eco-conscious practices, such as the farm-to-table concept, zero-waste cooking techniques and sustainable sourcing of ingredients.

“These are forward-thinking models we hope to adopt here. The Food School's methods could serve as a blueprint for improving our local food production systems and training the next generation of culinary talents,” he added.

Low said the state aims to develop a holistic ecosystem that nurtures entrepreneurship, sustainability and innovation, not just export products.

"Forming strong international collaborations will be key to achieving long-term growth and resilience for the state’s food and beverage sector.

“The goal is not just to sell our products abroad but to build a reputation for quality, creativity and sustainability," he said.

Through these efforts, the state government hopes to establish Melaka as a source of world-class culinary offerings.

 

 

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