MAH Sing Group Bhd (Mah Sing) is well positioned to capitalise on the transformative opportunities offered by the Johor-Singapore Special Economic Zone (JS-SEZ).
Designed to boost economic activity, attract investments and establish Johor as a hub for innovation and development, the JS-SEZ paves the way for robust growth in the region.
Strategic leadership in Johor
“The JS-SEZ is a transformative initiative for Johor and Malaysia as a whole,” said Mah Sing founder and group managing director Tan Sri Leong Hoy Kum.
Leong said that in 2024, the group acquired six parcels of land with a total gross development value (GDV) of RM5.8bil, of which three were in Johor, contributing RM3.4bil in GDV.
He stated that with its diverse portfolio of developments – including the landmark M Grand Minori, located just 3km from the Johor Baru-Singapore Rapid Transit System (RTS) Link – Mah Sing is poised to drive Johor’s transformation into a key economic hub.
“Our commitment to Johor remains strong and we are continuously seeking new opportunities to expand our land bank for townships, industrial projects, and M Series developments,” added Leong.
Beyond M Grand Minori, Mah Sing’s flagship projects in Johor – M Tiara 2 and Meridin East – are poised to strengthen Mah Sing’s growth trajectory and provide earnings visibility from the Southern corridor.
M Tiara 2, spanning 100.4 acres of freehold land between the established townships of Mutiara Rini and Lima Kedai, boasts a GDV of RM1.45bil.
It features an array of double-storey linked homes, serviced apartments, and double-storey shops designed for home upgraders, Malaysian professionals working in Singapore and foreign buyers.
Positioned as an upgraded version of its predecessor, M Tiara 2 emphasises low-density living and enhanced lifestyle offerings.
Meridin East, meanwhile, stands as one of Johor’s largest integrated townships, spanning over 1,313 acres.
With its sustainable design, abundant green spaces and excellent connectivity via the Senai-Desaru Expressway and Pasir Gudang Highway, it appeals to families and suburban dwellers seeking quality and eco-friendly living.
Together, M Tiara 2, Meridin East and M Grand Minori underscore Mah Sing’s strategic vision of aligning with Johor’s economic momentum. To date, Mah Sing has delivered approximately 17,000 units of residential, commercial and industrial developments in Johor, which remains its second-largest market after the Klang Valley.
Incentives powering growth under JS-SEZ
The JS-SEZ introduces groundbreaking initiatives that directly benefit Mah Sing’s operations.
The Invest Malaysia Facilitation Centre–Johor (IMFC-J) serves as a one-stop centre, simplifying approvals and speeding up processes to create an investor-friendly environment. These initiatives boost investor confidence and position the region to attract significant foreign direct investment.
The introduction of Enhanced Passes, including the DE Rantau Nomad Pass, strengthens the JS-SEZ’s appeal by attracting global talent and digital nomads.
The initiative enriches the workforce diversity with the JS-SEZ, creating a dynamic ecosystem that benefits industrial and commercial developments.
These measures align with Mah Sing’s goal of delivering innovative industrial and commercial products that meet the evolving needs of businesses, professionals and expatriates, while contributing to the region’s economic growth and competitiveness.
Complementing these initiatives are tax holidays and fast-track approvals, which lower operational costs and accelerate project timelines.
Relaxed foreign investment restrictions further attract international capital, spurring innovation and demand for properties.
Sustainability incentives such as support for green building certifications resonate with Mah Sing’s eco-conscious development ethos, enhancing the value and appeals of its projects.
“With the IMFC-J facilitating seamless investments and Enhanced Passes fostering a vibrant global workforce, the JS-SEZ creates a thriving ecosystem for economic growth.
“Mah Sing is well positioned to leverage these opportunities and deliver innovative developments that meet the rising demand for quality residential and commercial properties,’’ Leong said.
Looking ahead
The JS-SEZ’s emphasis on connectivity, economic vibrancy and rising wages is expected to fuel strong housing demand.
As employment opportunities expand, Mah Sing anticipates attracting a diverse mix of professionals, families and expatriates to Johor.
By adopting a phase development approach, Mah Sing ensures its projects are tailored to real-time market needs while maintaining sustainable growth.
Mah Sing remains committed to contributing to the JS-SEZ’s vision of creating a dynamic and sustainable economic zone that benefits communities, businesses and the nation.
