Embracing the changes: (From left) Tan, Wong and Koh recognise the power that Gen Z travellers hold, their spending power as well as their quest for unique experiences, innovation and customisation.
PETALING JAYA: Consistent and tailored content creation is the new gold for tourism operators to maintain engagement with Gen Z, as this group reshapes tourism with a new wave of travel patterns, say tourism players.
They said the new focus is unprecedented because tech-savvy Gen Z, who will have greater spending power in the next five to 10 years, is leveraging social media platforms to seek out experiences that appeal to them.
