PETALING JAYA: Food remains a top priority for Malaysians vacationing in Japan, according to a recent survey.
The survey revealed that Malaysian millennials (ages 28-43) and Gen Z (12-37) frequent these convenience stores during their travels in Japan.
It also showed that Gen Z travellers spend 37% of their budget in these stores, while millennials spend 27%.
This preference for convenience stores is due to the reputation of Japan's convenience stores as budget-friendly places for quick and unique meals, offering items like onigiri and unique desserts.
Convenience stores like Family Mart, 7-Eleven, and Lawson are popular spots for Malaysian travellers to grab a quick bite or purchase unique snacks.
The survey by a multi-currency card provider is based on transactions made by Malaysia-based Wise cardholders at point-of-sale locations in Japan from March 1 to June 30, 2024.
The survey also showed that Malaysians spend less on restaurants and fast food, with popular choices being Japan Rail stations, Blue Bottle Coffee, Gyumon, Afuri Ramen, Wagyu Yakiniku Panga, and Uniqlo Coffee.
Wise said Malaysian travellers are known to immerse themselves in the culture of the countries they visit through food experiences and also enjoy visiting popular attractions such as Tokyo Disney Resort, Universal Studios Japan, and other retail spots.
"Whether savouring sushi at a restaurant, grabbing a quick meal at a fast food outlet, or discovering the craziest snack at a convenience store, these travellers are fueling their adventures with Japan's best bites to get a unique taste of Japan.”
