STB study to address concerns of monopoly by foreign-owned tourism firms

Tourism, Culture and Environment Minister Datuk Christina Liew chats with Sabah Tourism Board chief executive officer Julinus Jeffrey Jimit (middle) and others during the ministry’s Hari Raya Aidilfitri celebration in Kota Kinabalu on Thursday (May 2).

KOTA KINABALU: The Sabah Tourism Board (STB) is conducting a thorough study on the behaviour and spending patterns of South Korean visitors to the state to find ways of addressing the reported monopoly by foreign-owned tourism companies.

STB chief executive officer Julinus Jeffrey Jimit said the study's findings would be used to formulate effective promotion strategies and ensure a hospitable atmosphere for tourists.