‘Gateway’ campaign aims for four million visitors


The renowned Rainforest World Music Festival is an annual event that brings in visitors to Sarawak. — Pics by ZULAZHAR SHEBLEE/The Star

SARAWAK is poised to capitalise on the post-pandemic travel surge with its new “Gateway to Borneo” tourism campaign, aiming to draw four million visitors this year.

The campaign, unveiled at the ITB Berlin 2024 tourism trade fair in March, positions Sarawak as the primary entry point to Borneo, including Sabah, Kalimantan and Brunei.

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