Industry players pledge to bring durian to new heights

Fruit vision: Kurup (middle) flanked by Chan (third from left) and his ministry secretary-general Datuk Lokman Hakim Ali and other officials kicking off DMA’s anniversary dinner. — KAMARUL ARIFFIN/The Star

PETALING JAYA: A major grouping of players in the Malaysian durian industry has pledged to bring the industry to greater heights.

Celebrating its first anniversary yesterday, the Durian Manufacturers Association (DMA) has renewed its commitment to bringing global recognition to a diverse variety of Malaysian durians, while promoting fair trade practices for the so-called “king of fruits”.