Soft power wins hearts and minds


Wisma Putra engages with foreign citizens via food, film and other cultural products

PETALING JAYA: Nasi lemak, teh tarik and roti canai may be common breakfast fare but they are the latest tools in Malaysia’s global campaign to win hearts and minds as the government seeks to boost ties and trade, says a top diplomat.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Nation

Johor polls: Amanah to field more fresh faces, youths
Ample stock of essential goods during polls
A helping hand from private medics
Fomca: Manpower shortage leaves patients in a fix
One person’s household clutter is another person’s treasure
Ella to rock Penang again in fully loaded concert
PKR candidate list 99% finalised for both states
AG: No professional win beats being there for family
Give priority to M’sians, urges nurses union
Doubts swirl over the rightful chairman of Perikatan

Others Also Read