Sabah to incorporate creative arts into tourism marketing promos

Tourism, Arts and Culture Ministry secretary-general Datuk Roslan Abdul Rahman (left) and Sabah Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai (right) launching the Sabah Tourism Board digital arts initiative at the MATTA Fair in Kuala Lumpur.

KUALA LUMPUR: The Sabah Tourism Board (STB) has embarked on a dynamic digital arts initiative to enhance its marketing strategies continually.

Unveiled at the ongoing MATTA Fair here, STB introduced its inaugural collection of Graphic Interchange Format (GIF) artworks on the dynamic creative platform Giphy to promote tourism products and attractions in Sabah.