KUALA LUMPUR: “As an entrepreneur myself, I can relate to the struggles that local businesses face,” says Sazzy Falak.
“I understand how hard it can be to build and grow a business in today’s world. Since the Covid-19 pandemic and the multiple lockdowns, the business landscape has changed so much.
“So I’m delighted to be partnering with RHB and Star Media Group in #JomSapot BeliLokal 2.0, as local businesses need all the help they can get in this competitive market.”
The actress, TV host and entrepreneur will become the brand ambassador of SMEs that register on #JomSapot BeliLokal 2.0.
This year’s #JomSapot BeliLokal campaign features AI-powered video advertisements that can create unique value propositions for SMEs to help them build their brand and improve engagement with customers.
Sazzy notes that initiatives such as #JomSapot BeliLokal 2.0 can prove vital for SMEs to stay competitive as they often lack resources to compete with larger corporations.
“By providing SMEs support via these AI ads, we can help to level the playing field.
“So SMEs, come join me on #JomSapot BeliLokal 2.0 and together we shall take on the big boys,” she says.