Setel revolutionise delivery space with new seamless service


(From left) Farzlina Ahmad Murad, board of director of Setel Express Sdn Bhd, Mazlin Erawati A. Manan, CEO of Setel Venture Sdn Bhd, Nizam Arshad, chief development officer of Malaysian Communications and Multimedia Commission, Azrul Osman Rani, managing director and CEO of Petronas Dagangan Bhd and Muhammad Faizal, CEO of Setel Express Sdn Bhd at the launch event of Setel Express.

KUALA LUMPUR: Setel, a wholly-owned corporate venture by Petronas Dagangan Bhd (PDB) launched Setel Express – a latest feature on the app – that is set to take delivery into the next level of convenience.

Setel Express offers in-app service for Setel customers to track their e-commerce deliveries pick up and drop off parcels at selected PETRONAS stations.

Soon, they will be able to schedule returns seamlessly from anywhere. E-commerce merchants will benefit from offering Setel Express on their platforms as their customers will enjoy the features coupled with reliable and affordable next-day swift intra-city parcel delivery.

Faizal Sulaiman, chief executive officer of Setel Express, said, “Setel Express started as Logistika in September 2020 as a beta-tested delivery service within Klang Valley, riding the ecommerce wave during the early days of Covid-19 pandemic.

“We were able to keep to our next day delivery promise and consistently received positive feedback from our merchants and their customers, and are now ready to scale this to the next level.”

Setel Express currently has intracity presence in Klang Valley, Penang, Johor and delivers within Peninsular Malaysia with partners, leveraging on PETRONAS stations as hubs and pick up and drop off (PUDO) points.

Through Setel Express, merchants can easily send their parcels via Door-to-Door, Point-to-Door, Door-to-Point, and Point-to-Point delivery methods throughout Peninsular Malaysia.

Mazlin Erawati Ab Manan, chief executive officer of Setel, said, “The launch of Setel Express marks an important milestone in the evolution and growth of the Setel ecosystem.

“It represents our commitment to providing unparalleled convenience, taking the same passion, ethos, and DNA of solving customer pain points and channeling it towards the next mobility challenge: delivering goods and services.

“We will offer the same seamless retail-on-the-go experience Setel customers are accustomed to at PETRONAS stations with deliveries without having to install another app.”

Azrul Osman Rani, PDB managing director and chief executive officer, said, “This is indeed another example where our vast network and strategic locations of PETRONAS stations is an advantage.

“We welcome Setel Express as a new service that complements PDB’s agenda to grow our convenience business and promise in making customers’ lives simpler and better.”

Setel Express will continue to expand its merchant offerings via Setel’s ecosystem, including introducing the Premium Merchant feature within the Setel App.

In the pipeline, customers will also be able to access Setel Express through the convenience of their Setel app, where they can manage their personal deliveries with similar options offered to merchants.

For more information on Setel Express, visit https://www.setel.com/setel-express.

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