‘Mel Rakyat campaign in line with Malaysian Family concept’

Duty of connection: A postman getting ready to deliver letters and documents. The Mel Rakyat campaign helps people communicate through letters for free to strengthen ties amid the Covid-19 pandemic. — RAJA FAISAL HISHAN/The Star

KUALA LUMPUR: The Mel Rakyat campaign launched by Pos Malaysia in conjunction with this year’s World Post Day is in line with the aspirations of the Malaysian Family, says Communications and Multimedia Minister Tan Sri Annuar Musa.

He said the campaign helps people communicate through letters for free to strengthen their relationships, especially at a time when the country is grappling with the Covid-19 pandemic.

“During the pandemic, many have not met each other for a long time.

“This effort (campaign) is most relevant to the Malaysian Family concept introduced by Prime Minister Datuk Seri Ismail Sabri Yaakob.

“It advocates the philosophy of togetherness and living in a democratic and independent country such as Malaysia,” he said in RTM’s Selamat Pagi Malaysia programme in conjunction with World Post Day 2021 yesterday.

The Mel Rakyat campaign, which runs from Oct 4 to 31, is themed “Celebrating Legacy, Connecting the Future”.

Stressing the important role played by its staff especially in ensuring economic and social development and continuity, Annuar expressed his appreciation to Pos Malaysia’s contributions as the oldest postal service of more than 200 years in the country.

He said this year’s World Post Day celebration, themed “Innovate to Recover”, reflects the efforts and importance of postal services throughout the world in ensuring global economic continuity.

World Post Day is celebrated on Oct 9 every year to mark the anniversary of the establishment of the Universal Postal Union in 1874. — Bernama