Businesses pledge support for white flag campaign


Photo: AZHAR MAHFOF/The Star

PETALING JAYA: Several businesses have stepped in to help the #BenderaPutih (White Flag) movement, taking to social media to announce their willingness to help those needing food and essentials during the Covid-19 pandemic.

One of them is mini-market chain 99 Speedmart, which has said that it will be preparing 1,000 goodwill packages daily to support the initiative.

"If you see anyone near a 99 Speedmart that requires support with a white flag, send information to our WhatsApp at 010-500 0099 or message us directly on our 99Speedmart Facebook account via a private message (PM)," it said in a post.

The mini market chain said that the campaign will be effective from July 1 to 14, adding that social media users should send a photo of the house flying the white flag and its address.

Similarly, instant noodle manufacturer Vit's said that it will be sending out people across 16 housing areas in Rawang, Selangor on Friday (July 2) and Saturday (July 3) to deliver food to homes that display white flags.

The #benderaputih movement aims to help those in dire need of food and essentials.

The movement suggests that those who needed assistance fly a white flag or cloth outside their homes, which would let those who are able to help know which households could be facing extreme difficulties.

Another business that has offered to help is hair salon COCOdry, which said in a post on Instagram that they stand with the #benderaputih campaign to raise awareness about neighbours, including families, single mothers and orphans who are in need of essential items.

"We would like to encourage you to reach out to us via DM (direct message) if you, your family, and anyone you know who are in need of any help. We will drop and go or order for delivery, no one has to know #kitajagakita," said COCOdry.

Additionally, the restaurant Bao.Malaysia said it also supported the #BenderaPutih movement.

"We want to give back to the community by sending our essential box with all the necessities you need. Please do not hesitate to reach out to us for help. We at Bao.Malaysia are committed to pay it forward to the community just as they have supported us since we started our venture.

"If you know anyone in this situation or if this is happening to you, please contact us via Instagram (bao.malaysia) or WhatsApp us at (013-8013490)," said Bao.Malaysia.

Meanwhile, the Tanah Aina Cafe in Shah Alam has pledged support for the campaign and will give free food every Monday, Wednesday and Friday.

They can be contacted at 03-5524 3258.

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