WATSONS Malaysia is welcoming the Hari Raya season with an iconic campaign for all Malaysians.
The Raya Unik, Raya Ikonik campaign leads with a brand film featuring star-studded Malaysian artists including Watsons ambassador Ayda Jebat and other celebrities such as Amy Search, DOLLA, Loca B, Chef Wan and Nabil Mahir.
The brand film premiered on April 27 on Watsons official social media channels across Facebook, Youtube and Instagram. Click here to watch the video.
This video is filled with emotions and laughter, and promotes togetherness while understanding and embracing the different personalities within the family members.
“We are excited to release our iconic brand film for this year's Hari Raya celebration. Even as we are celebrating Raya differently this year due to the pandemic, Watsons would like to constantly instil unity and togetherness to remind Malaysians that no matter how different our styles may be, blood is always thicker than water, ” said Watsons Malaysia managing director Caryn Loh.
“In the spirit of giving back to the community, Watsons is delighted to contribute and support the National Cancer Society of Malaysia, Rumah Titian Kaseh and 23 other homes nationwide with various products and supplies including masks, sanitisers, and health supplement.
“We hope that this gesture would help the community and put a smile on everyone’s face during the holy month of Ramadan. In fact, during Q2 of this year alone, Watsons has donated over RM500,000 worth of essentials to various charitable organisations in Malaysia, ” she said.