PETALING JAYA: UMW Holdings Bhd (UMW Group) is distributing 28,000 reusable face masks nationwide to the underprivileged under its "Smile On, Malaysia" campaign.
Aimed at galvanising Malaysians to weather these challenging times amid the Covid-19 threat, the campaign was held in conjunction with the recent National Day and Malaysia Day celebrations to reflect the theme of “Malaysia Prihatin” or Malaysia Cares.
UMW acting president and group CEO Azmin Che Yusoff said despite the difficulties, UMW Group as a responsible corporate, recognised the need to assist at-risk communities.
"We want to lend a helping hand to those adversely affected by the Covid-19 outbreak," he said in a statement on Tuesday (Sept 29).
The reusable face masks were assembled and packaged for distribution by UMW employees as part of the campaign.
The company also distributed 7,000 reusable face masks to its employees.
In addition, the UMW Group also took the opportunity to collect and hand out essential food items to the needy affected by the Covid-19 pandemic.
The food collection drive, held earlier this month at its head office and branches throughout the nation, received an overwhelming response in donations and contributions, it said.
To add to this drive, UMW Group also allocated RM1,000 each to 63 charity homes throughout the country.
The beneficiaries comprised old folk’s homes, orphanages and special needs centres.
The "Smile On, Malaysia" campaign was held from Aug 28 to Sept 16.
It ran through social media as well as print advertisements in the mainstream media.
The public were also invited to be a part of the campaign via social media, by using filters of UMW’s "Smile On, Malaysia" campaign masks in their profiles.
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