Maxis launches new brand purpose

(From left) Maxis brand and marketing head Tai Kam Leong, Ogut and enterprise customer experience and commercial management head Tan Cheong Tatt at the launch of Always Be Ahead.

KUALA LUMPUR: Maxis has launched its new brand purpose, Always Be Ahead, as it takes steps towards achieving its vision to become Malaysia’s leading converged solutions company.

The brand purpose in bringing together the best technologies to help Malaysians stay ahead was unveiled in conjunction with its 25th anniversary and the upcoming National Day celebrations, signifying the intertwining of Maxis and Malaysia’s journeys together through the ages and in the rapidly evolving digital age.