PETALING JAYA: Malaysia Airlines (MAS) has launched its Fly Malaysia brand campaign in support of Visit Malaysia 2020.
Malaysia Aviation Group chief executive officer Izham Ismail said Fly Malaysia served to reiterate Malaysia Airlines as the national icon and to remind Malaysians of its proud history of warm hospitality.
"For tourists, the Fly Malaysia campaign will further enable the airline, via partnerships with relevant tourism bodies, to promote Malaysia to the world.
"Fly Malaysia will heavily promote Malaysia as the preferred destination as the airline will be working closely with Tourism Malaysia.
"The campaign also works to encourage Malaysians to play a part by participating in the airline’s several social media initiatives in promoting the country," he said in a statement on Wednesday (Oct 16).
Izham said the airline had served Malaysia for over 70 years and continued to serve the country by covering over 1,000 destinations via airline partners.
"With Fly Malaysia, the Malaysian experience comes alive the moment a traveller steps on board our aircraft and for Malaysians. It’s the familiar feeling of being at home, wherever their journey goes.
"As for the airline, Fly Malaysia simply means expressing our service through our culture and to always be Malaysian, for Malaysians," he said adding that the Fly Malaysia campaign would be visible via advertisements and Malaysia Airlines’ social media channels throughout the fourth quarter of 2019 until the end of 2020.
He said MAS’ ‘wau’ logo would be fashioned with the airline’s iconic kebaya motif and complement with a traditional songket design, which represent Malaysia’s rich culture, heritage and diversity.
"Fly Malaysia will see Malaysia Airlines embarking on more sales campaigns together with its sister airlines, Firefly and MASwings, to encourage Malaysians to travel locally and to connect tourists to Malaysia.
"The airline will also be participating and supporting more local scenes as it will be collaborating with Malaysia’s state tourism bodies in promoting domestic destinations," he said.