PETALING JAYA: MCIS Life is setting its sights on penetrating underserved communities such as the B40 community as part of its rebranding and repositioning strategy.
“We’re targeting areas where the Malaysian financial services group has not penetrated. The B40 community is one such group in need of insurance protection and we hope to provide solutions catered to them,” said MCIS Life chief executive officer and managing director Prasheem Seebran.
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