City folk help rural economies grow

PETALING JAYA: Four young people gave up the creature comforts of their urban life so that they could devote themselves to improving the lives of rural farmers. Yes, you heard it right.

This is what the four founders of Langit Collective have been doing for the past few years when they set out on a mission to promote agricultural produce by smallholder farmers from Sabah and Sarawak to larger markets.