Enabling expansion through e-commerce

Sharing knowledge: Tan (left) and Balan at the SME Thought Leadership series event Tea Talk #1 held at Menara Star in Petaling Jaya.

PETALING JAYA: E-commerce can bring many benefits in expanding reach beyond the local market for companies to remain competitive, without incurring heavy costs.

At the same time, the Cloud technology behind e-commerce enables them to scale up easily, depending on demand.