GEORGE TOWN: Hotel industry players should help promote palm oil at their establishments to boost the "Love My Palm Oil" campaign.
Primary Industries Minister Teresa Kok said they should promote the nutritious value of palm oil to create awareness, especially among foreign tourists.
"It is time that we step up our campaign in every aspect. Those in the hotel industry should lead the way by helping to boost the usage of palm oil," said Kok during a dialogue with members of Malaysian Hoteliers Association Penang Chapter and Penang Chefs Association here Thursday (June 13).
She said the anti-palm oil groups in the US and Europe were spending US$600mil in their campaign against palm oil.
"So, we must fight to promote and protect our palm oil industry. People must know of its value and how healthy it is.
"I have been going around the country to promote the 'Love My Palm Oil' campaign and it has received very good response.
"Hotel industry players should indicate their usage of palm oil in their menus, as a way to promote the product and its health benefits," she added.
Kok said an aggressive campaign was needed to promote palm oil which has an export revenue of RM67.5bil annually.