Living their dreams

  • Nation
  • Monday, 11 Mar 2019

From left: Siblings Mira, Syahira and Nurul are the brains behind fashion label Mimpikita. – Photo: Mimpikita

PETALING JAYA: Homegrown fashion label Mimpikita’s creative director Nurul Zulkifli has crushed and thrown hundreds of her sketches into the rubbish bin. It can be frustrating but Nurul has persisted in pursuing her dream of making it in fashion.

“When you put your mind and heart into something, any dream is possible. Don’t be afraid of failure. Whenever something doesn’t work right, always work harder till you achieve your target,” says Nurul, who is also the brand’s managing director. The label – which offers bridal wear and wardrobe staples – was set up by Nurul and her two sisters, Mira and Syahira in 2008.

In 2016, they presented at London Fashion Week. Mimpikita currently has over 48,000 followers on Facebook and close to 300,000 followers on Instagram.

Nurul is thankful to have her sisters with her every step of the way as they build their brand.

Mira, 34, oversees their business operations while Syahira, 31, handles sales and human resources.

“Although we have different personalities, we try to complement each other’s strength. We have our fair share of good and bad days.

“We often agree to disagree and don’t hold grudges against each other,” says Nurul, whom together with her sisters, will be speaking on ways to create a winning brand – Living Life On Your Own Terms – on March 16.

La Juiceria founder and managing director Anabelle Co-Martinent will join Nurul and her sisters at that session.

Their discussion is part of the two-day Women’s Fiesta on March 16 and 17, held in conjunction with Star Media Group’s WOW - Women do Wonders campaign at the Starling Mall in Petaling Jaya, Selangor.

In another talk, What No One In Business Will Ever Tell You, women entrepreneurs will share their frank insights on the challenges they faced starting out and running their businesses. They are the founders of social enterprise The Picha Project - Lee Swee Lin, Lim Yuet Kim, Suzanne Ling; co-founder of The Accidental Bakers, Ee-Lyn Tan and founder of fitness apparel brand Ash Be Nimble, Hui Matthews.

Visitors attending the talks will be eligible for lucky draws with some interesting prizes up for grabs. Join us at the Fiesta, where over 86 exhibitors will be showcasing a wide range of products from categories such as beauty, fashion, food, education, wealth and household appliances.

The aim of the Fiesta is to support women entrepreneurs and recognise their abilities and contributions.

There will also be a health talk, Keeping Abreast of Breast Health, by Dr Tan Gie Hooi as well as Preconceptions and Truths about Breast Cancer Screening by Dr Jaspal, both from Ramsay Sime Darby Health Care.

Those who are keen to learn about investing must attend the talk by Bursa Malaysia titled Let’s Get Honest About Money Issues which will guide women on how to invest and build their wealth.

Ramsay Sime Darby Health Care and Bursa Malaysia Berhad are the campaign sponsors of The Star’s WOW - Women do Wonders campaign to celebrate and pay tribute to women in conjunction with International Women’s Day on March 8. For details, go to

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Women , mimpikita , wow2019 , Women do Wonders


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