JOHOR BARU: Swedish furniture giant Ikea opened its largest store in Southeast Asia with a log-sawing ceremony at its latest outlet in Tebrau near here on Thursday (Nov 16).
Ikea Southeast Asia managing director Christian Rojkjaer, Southeast Asia retail director Mike King, Ikea Tebrau store manager Annie Chandler and deputy store manager Charles Sathis Nair sawed a log into half as part of Ikea's traditional opening ceremony.
King said Ikea Tebrau, located in Taman Desa Tebrau, is Ikea's largest store in South-East Asia at 46,713 sq m.
He said Ikea conducted numerous home visits to get an insight into what Johorean homes look like.
“These visits gave us an understanding of life at home of Johoreans that would allow us to better serve and inspire our customers,” he said at the opening ceremony on Thursday (Nov 16).
He said with the new outlet, the company hopes to create a better life for Johoreans and those in the south.
King added that in-store activities have been lined up in conjunction with the opening week.
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