Child actress proves age is no barrier with launch of hijab brand


Bright young mind: Mia Sara (right) showing Nikole (left) and Matrade chairman Datuk Dr Noraini Ahmad one of her hijabs at her booth during the Mai Dagang Carnival at Evolve Concept Mall.

PETALING JAYA: At 11, child actress-turned-entrepreneur Mia Sara is already the proud owner of hijab brand MS Couture.

She is the only child entrepreneur at the four-day Karnival Mai Dagang organised by international e-commerce and halal trading company Dagang Halal.

“My hijab brand is for both children and adults, but our focus is on children,” said the articulate lass.

Mia’s brand of colourful hijabs fills the void for Muslims who choose to cover up at a young age.

“Most of the time, I get aunties buying from me for their children,” she added.

Mia, whose full name is Mia Sara Nasuha Muhammad Ridhuan, began acting in TV commercials when she was five. By the age of six, she had acted in several TV dramas and movies.

The following year, she won an award at the Malaysia Film Festival, earning her the honour of being the festival’s youngest award winner and a place in the Malaysia Book of Records.

Her acting career has since slowed down but Mia is fast-tracking her business, placing her booth among 29 other adult-owned booths.

Child entrepreneurship is also a prominent theme at the carnival with a programme called Usahawan Cilik to be held this Saturday.

Dagang Halal group chief marketing officer Nikole Mikhael Abdullah said Usahawan Cilik aimed to inculcate the spirit of entrepreneurship among children by starting them young in the art of business and sales.

“Our aim is to teach children good money habits and trading fundamentals, so they can be financially independent by the time they turn 18 and are ready for college,” Nikole said.

When asked about her financial habits, Mia’s father Muhammad Ridhuan Muhammad Saleh said she was just like others her age.

“She still has her wants, but we control her spending and make decisions for her,” he said.

Karnival Mai Dagang is being held at Evolve Concept Mall in Ara Damansara from 10am to 8pm. It ends on Sunday.

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