“Our creative director, who is responsible for all character design, has loved folding paper since childhood. He lit up when I told him about my idea,” said managing director Juhaidah, who has extensive experience in the animation industry and manages Giggle Garage’s creative and production side.
Asked if the use of animated animals was a conscious direction, Juhaidah said that content should be able to travel without boundaries: “With animated humans, at some point you have to ask what race the character is, and which part of the world they come from. Animals are very funny, relatable, and lots of storylines are possible. There’s a lot of freedom.”