KUALA LUMPUR: Advertising agency Carat Malaysia walked away with both the gold and bronze awards in the Best Use of Newspapers category at the Malaysian Media Awards 2005.
The two awards received at the inaugural awards presentation ceremony held at the Mandarin Oriental Hotel here last night were for its efforts in promoting the Travel Treats and The Hip List campaigns respectively for the Maybank Credit Card.
Universal McCann won the silver award under the same category for its Save Your Voice campaign for Strepsils.
Other gold award winners included Starcom Mediavest (Procter & Gamble) Best Use of Television; Carat Malaysia (BMW Malaysia Sdn Bhd) Best Use of Magazines; Mindshare Malaysia (Unilever (M) Holdings Sdn Bhd) Best Use of Radio; and Mindshare Malaysia (Volvo Car Malaysia Sdn Bhd) Best Use of Internet.
The others were Starcom Mediavest (Procter & Gamble) and Carat Malaysia (Carlsberg Brewery Malaysia Bhd) Best Use of Sponsorships; Carat Malaysia (Cadbury Confectionary (M) Sdn Bhd) Best Use of Billboards; Starcom Mediavest (Malaysia Airlines Bhd) Best Use of Ambient Media/ POS; and Starcom Mediavest (Malaysia Airlines Bhd) Best Integrated Media Campaign.
Starcom Mediavest was also named Agency of the Year.
Media Specialists Association president Margaret Lim said the awards were to recognise and celebrate inspiration, ideas and creativity in media solutions, encourage innovation and share some of the best practices in the industry.
Just as the digital revolution has impacted and changed the media landscape, media specialists have evolved to become champion communicators, continually looking at ways and means to not only reach the consumers but to engage and connect with them, she said.
Did you find this article insightful?