New face unveiled to boost Rado watches

  • Nation
  • Wednesday, 17 Sep 2003


Tan: 'Make your own path and leave a trail behind'.

KUALA LUMPUR: Beauty queen Rachel Tan Weng Kim is game to chart her own destiny. 

“Do not follow the road laid down upon you, but make your own path and leave a trail behind,” said the law student about her philosophy in life. 

On Monday, the reigning Miss Chinatown International was unveiled as the new face of Rado watches, an endorsement she accepted after turning down offers from two other watch companies. 

The 21-year-old explained that she picked the Swiss brand because, like her, Rado had the courage to change and be different. 

“It’s like they were telling my story and it moved me,” she said during the 10th anniversary celebrations of Rado's Sintra model at Stonor Centre here. 

Tan, who recently received a RM100,000 scholarship to continue her studies in Britain, said she would shuttle between there and Malaysia when there were assignments for her to promote the watch. 

She is due to return on Monday to the University of Sheffield campus to complete her law degree. 

As the Rado ambassador for the next two years, she would grace all events organised by the company including product launches, participate in photo shoots for print advertisements and act as the company's spokesperson in Malaysia. 

She said it was important to be an individual who embraced change, adding that she would not have made it this far had she not taken part in the Miss Malaysia/Chinese International competition last year. 

Rado Watch Co Ltd president Roland Streule was delighted to present Tan as the new face of Rado. 

“Her beauty, glowing personality and perseverance perfectly match our watches and philosophy,” he said. 

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