Focus

Pop goes the Buddha

By Yan Zhuang and Seung-ku Lee
A woman posing for pictures while wearing a Buddha wig at the International Buddhism Expo in Busan, South Korea. — Woohae Cho/The New York Times

THE most popular booths at South Korea’s Buddhism convention weren’t selling sutras or incense – they were selling “Buddhistcore”.

Attendees in their 20s and 30s jostled for T-shirts reading “Shut up and meditate” and key chains of the Buddha with neon hearts for eyes.

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