Halal-ing the world

Growing market: Visitors at the Malaysia International Halal Showcase in 2022 checking out the food at the booths. Malaysia is a leading player in the global halal market but there is still a lot of potential, and bigger export revenue, for Malaysia to pursue. — IZZRAFIQ ALIAS/The Star.

MALAYSIA’S success story in ramping up the halal industry is unknown to many.

Unless one is in the business or knowledgeable about the field, the fact Malaysia is setting the world’s gold halal standards in certification and ecosystem might have been overlooked for years.