These young consumers choose sustainable products

Blue jeans made from plastic waste would be the type of fashion socially conscious consumers would want to buy.

ALTHOUGH a move towards sustainability has not yet been comprehensively and extensively adopted by younger Malaysian consumers, some Millennial and Gen Z buyers say that they are doing what they can within their means to be more socially conscious about their purchases.

With increasing awareness, younger and tech-savvy consumers are holding more companies to account on how they treat their employees and the environment.