CREATIVITY is an ever-appreciating currency in the modern world.
Proving they possess a wealth of it, 10 students from the Department of Multimedia Design and Animation at the Universiti Tunku Abdul Rahman (UTAR) Faculty of Creative Industries (FCI) recently took part in the international Indigo Design Awards 2025, and emerged with a total of 11 awards.
The achievement, announced on April 3, came amid a lineup of contenders from some of the world’s top institutions, including the Yale School of Art and the Savannah College of Art and Design in the United States.
An annual competition since 2017, the Indigo Design Awards – held in Amsterdam, Netherlands – celebrate exceptional design across digital, graphic, mobile and branding disciplines.
The UTAR students’ projects, which garnered four Golds, six Silvers and one Bronze, spanned categories such as motion graphics, branding, interactive design, magazine publishing and mixed media.
Gold winners Loke Qi Yan, Lee Han Ying, Tang Tze Ling and Law Khor Nee expressed their jubilation in a recent press release.
Loke, who also won a Silver, was recognised for two projects: “Welcome to Google Workspace” (motion graphics) and “Organic Face – Celebrate Your Inner Glow” (branding).
“Winning this recognition made me realise that I’m capable of achieving anything, as long as I keep learning, growing, and pushing my creative limits,” she said.
Lee, who created a music teaser video inspired by Ariana Grande’s We Can’t Be Friends, said getting her work recognised “feels really nice” – she had joined the competition as an attempt to step out of her comfort zone.
Tang’s “Girl in the Picture” is a chilling title sequence for a true crime documentary.
Describing her award as “surreal”, she said it was also “incredibly encouraging”.
Law’s motion design video “Webflow” shone in the mixed media/moving image category. Filled with visuals and animations, it celebrates the transformation from static web layouts to intuitive digital design.
In addition to the Gold winners, Teng Por Xuen, Ng Hong Kai, Erene Teoh, Jong Shu Qing and Lim Chu Zhen won Silver awards.
Teng’s “Ugly Duckling Magazine” was inspired by his journey of embracing his identity.
“This competition recognised the idea of individuality. To every Ugly Duckling out there, you still can be anything you want to be,” he said.
Hong Kai’s animated short “Bak Kut Teh – A Traditional Chinese Food in Malaysia” explored the history of the beloved Malaysian dish through the story of Ah Fatt, a migrant-turned-culinary figure.
He expressed his gratitude to his mentor, FCI lecturer Ng Perng Jeu, and his family for their support.
Teoh, who submitted her motion graphic music video “Golden Hour”, also expressed appreciation for her mentors at UTAR.
“I’m excited to keep learning and make even cooler things ahead!” she said.
Jong said her win validated the hard work behind her promotional video for Dior’s Fall/Winter 2024.
“Winning Silver is an incredible honour. It motivates me to keep innovating,” she added.
Lim described her win for her branding motion piece “Montigo”, promoted as a lifestyle brand, as “incredibly exciting and rewarding”.
Bronze winner Lavanyaa G.R. Chandran takes pride in having submitted an explainer video on the Saraswathi Veena.
“Bringing light to my culture, especially on an international platform, is something I’m proud of,” she said.
According to the press release, the students received guidance from FCI dean Assoc Prof Dr David Tneh Cheng Eng, Department of Multimedia Design and Animation head Dr Wan Irma Sabrina Idris, and lecturers Lee Kin Keong, Jeevamalar Kumarasamy, Perng Jeu and Ravindran Munusamy.
The award ceremony for this year’s edition of the competition is set to take place in Bangkok, Thailand, on May 29.