Value of research

Useful knowledge: Properly conceived and executed, both qualitative and quantitative research has advanced our well-being. ­­— 123rf.com

“Not everything that can be counted counts, and not everything that counts can be counted.” Attributed to Albert Einstein, this phrase best encapsulates the qualitative and quantitative methods in academic research.

Qualitative research is commonly deployed on phenomena that are subjective in nature, such as well-being, experiences, mental health, aesthetics, literature, and performing arts.