Media literacy campaign strikes gold

THE Media Education 4 All (ME4A) programme by Arus Academy has won the Asian Digital Media Award for Best Project on News Literacy.

Launched earlier this year, the programme is aimed at equipping educators with the ability to teach media literacy skills to students from across the country.

To achieve this, the academy worked with 15 specially-selected Malaysian educators and 12 media professionals to develop Media Education Academy (MEA), a free online course which has recorded an enrolment of over 1,700 educators since its launch on Sept 3.

Arus Academy co-founder David Chak said the urgency of imparting media literacy education is increasing by the day with the dawn of the Covid-19 pandemic, as well as the looming elections.

“I hope this award opens up more opportunities to collaborate with local educational institutions, both public and private, to train more media literate educators,” he said in a press release dated Sept 13.

Hosted by the World Association of News Publishers (Wan-Ifra), the Asian Digital Media Awards (ADMA) is an annual recognition awarded to some of the most successful media companies from across the Asian continent.

The ME4A programme bagged gold, edging out a project by Singapore Press Holdings (SPH) which came in second.

Investigative and impact media company The Fourth, an ME4A partner, also received an accolade at the ADMA this year, in the Best Native Advertising Campaign category.

The Fourth co-founder Ian Yee, who is also The Star’s deputy executive editor, said Arus Academy’s win is a testament to the quality of the ME4A programme.

“Winning an ADMA is really quite a big deal for those of us in the media industry. This year alone, media organisations like Reuters, Bloomberg, SPH, and South China Morning Post are among the winners.

“So, for Arus Academy – a social enterprise for educators – to come in and win in their first attempt among all these big players is really quite remarkable. It’s something for Malaysians to be proud of,” he said. Educators who sign up for the MEA stand a chance to win over RM10,000 in cash prizes if they take part in the MEA Challenge, a nationwide competition for teachers and lecturers to build teaching aids incorporating media and information literacy skills into their lessons.

For contest details, go to:

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