Gearing up for a future in e-commerce

New ties: Prof Max (second from left) and Prof Ewe (second from right) officiating the launch of the university’s e-commerce centre.

FROM learning theories in the classroom, Universiti Tunku Abdul Rahman (UTAR) students can now gain hands-on experience managing online businesses as the varsity boasts of a complete e-commerce ecosystem on campus.

With the launch of the E-Commerce Fulfilment Centre (ECFC) at the UTAR Sungai Long Campus, students can be involved in every process including sourcing for products, branding, marketing, customer service, handling online payments, storage, packaging and delivering the products to consumers.