Hive Co-Learning Space is open

  • Education
  • Sunday, 08 Dec 2019

(From third left) Latiffah, Mohd Said Bani and Neethiah at the opening of the Hive Co-Learning Space.

THE Hive Co-Learning Space has been launched at Taylor’s University.

This marks a first of its kind three-way collaboration between bzBee Consult Sdn Bhd, Sarawak Tourism Board (STB) and Taylor’s University to help enhance students’ practical development.

This learning space will benefit students from the university’s School of Media and Communication and School of Hospitality, Tourism & Events by providing a venue for students to come together to learn and discuss various aspects of communication and promotions and obtain advice and feedback from the firms’ Public Relations consultants.

The co-learning space, which is also partly sponsored and branded by STB, welcomed the usage of its “Sarawak – More to Discover” campaign tagline as a case study for the students.

The launch of the co-learning space is an extension of the collaborative effort between the two parties.

On Oct 11, bzBee had signed a Memorandum of Understanding with Taylor’s, through the Taylor’s School of Media and Communication, which seeks to explore opportunities and potential programmes that provide practical experience to the university’s students in the field of communication and public relations.

In embracing this partnership, proPASSION Communications - a final year Mass Communication student-based public relations agency in Taylor’s, organised a Sarawak themed event “Kolok Fest” as part of their final-year project, where they were required to organise and implement a promotional event from end-to-end, thus providing them with work-based experience and exposure.

bzBee Consult managing director Prof Mohd Said Bani CM Din said human capital plays a highly important role in achieving commercial success.

“Our collaboration with Taylor’s seeks to contribute towards development of this human capital at an earlier stage before students join the workforce.

“With the support of STB, ‘The Hive’ will help to provide exposure to students on promotional and communications aspects of tourism, thus contributing towards enhancing students’ overall practical experience in communications.

“As part of STB’s involvement, we also witnessed the “Kolok Fest” which was planned and implemented by the final year students with “Discovering Sarawak” being the subject matter of the promotion,” he said.

Mohd Sani Bani said he was encouraged to see the students take up the Kolok Fest challenge and even managed to execute all these in less than two months!

“I am sure they will be capable of organising many more future events when they go out into the work force as the industry players of tomorrow,” he said at the launch held at Taylor’s University, Subang Jaya.

He said they were grateful to STB especially its CEO Sharzede Salleh Askor who share the joint vision and mission to help mould the future generation of communications specialists. STB has been proactive in supporting this learning space as well as the Kolok Fest, through sponsorship, both in cash and in-kind, he added.

Taylor’s University School of Media and Communication head Dr Latiffah Pawanteh said Kolok Fest marks the first project following the partnership between the university and bzBee.

“This project has brought students the practical experience of a lifetime.

“Everybody on campus can see the effort that has taken place and we look forward to more projects to come,” she said.

The main highlight of the fest was “The Sarawak Adventure”, an exhibition with multiple stations that displayed and represented Sarawak culture, giving an immersive and a truly “More To Discover” Sarawak experience. The stations include a 360° image experience, traditional Sarawak musical instruments and a food testing booth.

The students also managed to secure various sponsorships .

Latiffah and Mohd Said Bani opened the Kolok Fest with a ribbon-cutting ceremony. The event saw the participation of over 1,000 students and guests.

Faculty of Social Sciences & Leisure Management executive dean Prof Dr Neethiah Ari Ragavan was also present.

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