Increasing competitiveness via branding

Raja Aznil (second from left) exchanging the documents with Lee (second from right) while Lim (left) and Hah look on.

MALAYSIAN small and medium enterprises (SMEs) can now tap into Limkokwing Unversity of Creative Technology’s branding and marketing expertise.

Thanks to a Memorandum of Understanding (MoU) signed between the Federation of Malaysian Manufacturers (FMM) and the university, both parties can advance the competitiveness of Malaysian brands globally.