Game-changing messages

  • Education
  • Sunday, 09 Oct 2016

As the enthusiasm for the Olympics and Paralympics slowly wanes, it’s time to hear what the younger generation thinks about sports and its power to foster positive change in society.

The Star’s Newspaper-in-Education (NiE) annual contest saw amazing poster entries from students across Malaysia this year. Dubbed Game4Life, the contest required participants to craft a Public Service Announcement (PSA) on the theme of sports as a vehicle for social change.

In a special community project, The Star pitched the best PSA entries to corporations in a bid to get them sponsored as full-page ads in conjunction with National Sports Day, yesterday.

As a result, four companies answered the call and helped transform the pages of the StarEducate pullout into a mini gallery of our children’s voices.

The benevolent companies – Ekovest Berhad, LBS Bina Group Berhad, Orando Holdings Sdn Bhd and Siemens Malaysia Sdn Bhd – have each taken up one PSA as part of their Corporate Social Responsibility (CSR) programme.

The companies sponsored PSAs created by Team Zephyrus from Chong Hwa Independent High School, Kuala Lumpur; Team Modulus from SMK Kuching High, Sarawak; Team Fantastic 4 from SMK Seri Bintang Utara, Kuala Lumpur, and Team Ace Breakers from SMK Permas Jaya, Johor.

Apart from proudly displaying the students’ messages to the nation, each school also received RM2,000 as a cash prize from their PSA sponsor.

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Education , Game4Life; NiE


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