Acing the game with unity

Vasanthe believes that athletes have a magnetic hold that can bring communities together.

THE key message of Team Ace Breakers’ poster caught the attention of the people at Siemens Malaysia. The company’s senior vice-president and head of communications Vasanthe Narayanasamy said: “The slogan, ‘Thousands of Hearts Beating as One’, perfectly embodies the spirit of unity. And the students have also clearly articulated that, ‘unity brings victory’.”

“Sports and athletes have a magnetic hold on our imagination and fascination, and the opportunities for sports to move the needle on social issues are enormous. All the possible messages you’d like to drive into the public mind, you can do through sports. The value of sport to local government and communities extends beyond sports. It can play a role in bringing communities together, having a social and cultural impact, and developing social capital,” she said.