From rough idea to final cut

Planning ahead: Manage your visual narrative with a storyboard before you shoot your video.

Get you creativity juices flowing and come up with a public service announcement that stops people in their tracks.

THIS year’s PSA theme lends itself perfectly to video. Sports – especially in the context of a broader social concern – is full of narrative possibilities; they cry out for live action and are eminently suited for showing how individuals can change their minds and adopt new behaviour. The following tips may help you get started.