Producing a PSA video

Right strategy:The video game trailer Assassins Creed IVs E3 has all the elements of style, mood and tone.

WHEN adapting your Public Service Announcement (PSA) poster or print ad for the screen, the best strategy is to set out from your core message – its mood, tone and style – and to come up with a new big creative idea.

If your PSA conveys an upbeat We Are Malaysia message about playing music together and delivers it in an edgy style, then, your resulting 60-second video should build on that, rather than simply copy it.