THE Toyota Traffic Tots road safety programme has reached new heights with the addition of 10 schools to its programme.
Targeted at preschool children, it was launched in 2012 and was initiated in 2006 to raise road safety knowledge among schoolchildren.
With programme partners Smart Reader Worldwide, the programme has brought road safety tips to more than 4,000 preschool children between the ages of four and six in the last two years.
“As car makers and people with families, road safety remains a topic that is very close to our hearts,” said UMW Toyota Motor president Datuk Ismet Suki.
He added that they were pleased with the growing popularity of the programme, stating that it was “an indication that the programme has created impact upon participating pupils, parents and teachers”.
Touted as a road safety programme with a difference, the programme utilises song, dance and role play to engage young children in essential lessons related to road safety.
The lessons are taught on a weekly basis for seven months and are categorised into passenger safety and pedestrian safety for easier understanding.
Participating preschools have reported greater road safety awareness among parents in the last two years, now that they have “little traffic police” as their passengers!
Based on statistics, Ismet said there is a high percentage of deaths and injuries among young children which is why road safety education should begin as early as possible.
“The programme also serves as a perfect complement to the Road Safety Education that is currently being taught in schools,” said Ismet.
Teachers who facilitate the Toyota Traffic Tots lessons are first provided with intensive training on the programme modules before they are certified to teach the programme.
Pupils are also required to bring worksheets home to be completed with their parents, making road safety a discussion and sharing session between parents and children.
The Toyota Traffic Tots programme is one of three corporate social responsibility pillars of UMW Toyota Motor aimed at road safety awareness.
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