MyTeksi is collaborating with Kakiseni on a promotion to offer practically free rides for performing arts enthusiasts around the Klang Valley.
“The idea behind this promotion is to make it easier for people to check out performing arts shows leading up to the 11th BOH Cameronian Arts Awards,” said Kakiseni president Low Ngai Yuen.
The promotion, which started last Monday, will run until April 27 when the 11th BOH Cameronian Arts Awards takes place at Stadium Negara, Kuala Lumpur starting at 6pm.
MyTeksi users travelling to any of the 13 participating performing arts centres in the Klang Valley between 1pm and midnight during the promotional period can get a RM15 discount off their taxi fare.
Users simply need to enter the promo code “#kakiseni” into the “Notes to driver” field when booking their taxi through the MyTeksi mobile app.
During these two weeks, performing arts enthusiasts will be able to enjoy a long list of exciting performing arts shows at each of the participating venues.
“It’s practically a free ride, as the average taxi ride between locations within Kuala Lumpur costs about that much,” Low added.
MyTeksi regional marketing head Cheryl Goh said that she had many friends who struggled to follow their passions in the performing arts.
“We hope the promotion will make a difference for them,” said Goh.
To celebrate this year’s awards, BOH Plantations also released a range of limited-edition BOH teas featuring images of legendary arts icons such as P Ramlee, Krishen Jit and Usman Awang.
These canisters of Cameronian Gold blend teas are currently on sale at the BOH #insenitea pop-up store at the main entrance of Pavilion Kuala Lumpur.
Patrons can also redeem rewards such as limited-edition T-shirts and mugs as well as tickets to the 11th BOH Cameronian Arts Awards.
Participating performing arts venues are Kuala Lumpur Performing Arts Centre (KLPAC), Istana Budaya, Damansara Performing Arts Centre (DPAC), Sparky Dawg Studio (Phileo Damansara 1), Black Box Theatre (Aswara Campus), Kakiseni Freespace (SSTwo Mall), PJ Live Arts (Jaya One), Grace Convention Centre (Plaza Mayang), Sutra Foundation, Temple of Fine Arts, Stor Teater DBP (Dewan Bahasa dan Pustaka), Five Arts Centre and Stadium Negara.