KUCHING: In the spirit of Chinese New Year, KFC Malaysia is sharing the joy by giving back to the community through programmes under its Tabung Penyayang KFC.
At a special event held its The Spring outlet yesterday, the fast food chain operator handed over cheques worth RM13,500 to five charitable homes namely Sarawak Society of the Disabled, PDK Pemulihan Wawasan Harapan Kampung Buntal, Welfare Department-sanctioned Community Rehabilitation Centre (PDK), Salvation Army Bintulu Corps and Community Services, as well as Miri Methodist Children’s Home.
Members of these organisations and guests were treated to “So Good” meals, while the little ones were thrilled by a special appearance from “Chicky”, KFC’s adorable Chicky Meal mascot.
KFC deputy general manager (Sarawak, Sabah and Labuan operations) Dousin Tongkukui presented the cheques to the representatives of the respective bodies.
The Tabung Penyayang KFC is a unique fund where KFC donates 10 sen from every sale of Chicky Meal. It also provides collection boxes at every KFC outlet in Malaysia, encouraging customers to contribute their part of the company’s social and welfare responsibility initiative.
“KFC wants to channel the funds back to the underprivileged in Sarawak by donating to charitable homes during every major festive season such as Chinese New Year, Gawai Dayak, Hari Raya and Christmas. Under Tabung Penyayang KFC, RM56,500 was disbursed to 18 charitable homes last year.”
Other corporate social responsibility initiatives by KFC include Projek Penyayang KFC, which provides meals to more than 150 charitable homes four times a year as well as employs speech and hearing-impaired staff at four special KFC outlets nationwide — one each here, in Kuala Lumpur, Johor and Sabah.