GOLDEN Screen Cinemas (GSC) Sdn Bhd is going all out to make cinema watching even more of a pleasure.
GSC will be spending RM40mil next year to adopt a digital projection system for the 143 screens that are currently using the 35mm projection system.
GSC general manager Irving Chee said that out of their 220 cinemas in the country, 77 were using the digital projection system.
“The remaining 143 cinemas will be converted into digital screens by 2014,” he said in an interview.
Chee said GSC would also invest RM140mil for six new cineplexes to be set up in Miri, Kuching, Seremban, Kuala Lumpur and Alor Setar next year and in 2014.
The cineplexes in Kuching and Miri will have 10 and eight cinemas respectively.
In Seremban, the cineplex will have 10 halls, while the one in Kuala Lumpur at Nu Sentral will have 11.
“The cineplexes in the IOI City Mall in Putrajaya and Aman Central shopping mall in Alor Setar will have 13 and 10 screens respectively,” he added.
Chee said about RM5mil would be spent to renovate the cineplexes in Gurney Plaza, Berjaya Times Square, and Mid Valley Megamall next year.
“The renovation will include upgrading the seats, the entrance areas, and the facade of the cineplexes.
“In selected locations, we will upgrade the sound systems, screens, toilets, and the carpets,” he added.
To better serve the smaller towns, Chee said GSC had earlier this year launched the GSC Lite Cineplex in Mentakab Star Mall in Pahang.
The latest GSC cinema opened this month in Amanjaya Mall in Sungai Petani.
“GSC Lite is pleased to offer cinema magic to smaller markets,” Chee said.