THE opening of a new store for leather goods brand Lancel was celebrated with a grand bash.
Located in The Gardens Mall, Kuala Lumpur, the new store was conceived as an art gallery for the brand, which was founded in Paris in 1876.
A handcrafted chandelier adds grandeur to the ambience, while materials with a touch of elegance such as wood and brushed metal enhance the interior.
Meanwhile, Lancel products are displayed like works of art, lining the walls from floor to ceiling.
The launch saw models parading the latest designs and a special treat for attendees — a demonstration of customisation of purchases by a French gilder from the Lancel Maison in France.
The cocktail event was graced by Tourism Minister Datuk Seri Dr Ng Yen Yen, who was the guest of honour. It was also attended by Lancel Asia Pacific CEO Geoffroy Ebrard and La Bon Fashion managing director Angie Kok. La Bon Fashion distributes Lancel in Malaysia.
Top model Amber Chia was spotted at the event, admiring various Lancel bags.
According to Ebrard, the brand has come a long way in Malaysia; this is the second store in Kuala Lumpur after Suria KLCC.
“We are more of a heritage brand, as we have a rich history,” he said. “We have many years ahead of us to create new bags based on the history of Lancel,” added Ebrard.
There’s the La Charmeuse vintage series, inspired by the elegant female figure of the 18th century. Like a ballerina on stage, the design is light and graceful, with round curves and soft light leather. The 1974 vintage style-inspired La Galante comes in pink and smoked grey with champagne coloured accessories and an adjustable shoulder strap of two different lengths.
The brand also pays tribute to its founder, Angèle Lancel, with the L’Angèle by Lancel range, a collection of smaller bags in vivid colours for young ladies.
Other noteworthy designs include the 18th century Paris Opera-inspired Premier Flirt Tote in Lancel’s classic bucket bag style, and one of the most popular ranges — the Brigitte Bardot.
The collection, inspired by the 1960s French movie star, is an exquisite bucket bag with an intricately embroidered “guitar strap” feature.
For the young and young-at-heart, there’s the contemporary French Flair range, available in 12 colours.
“It’s a bag which is extremely simple but very functional,” en-thused Ebrard. “I think they found the proper balance in terms of design, style, leather and function.”
Best of all, this bag is reversible, providing the user two bags for the price of one.