Growing up with Friso


  • Community
  • Thursday, 01 Mar 2012

FRISO believes that a strong start in life should begin the moment a life is conceived in the womb. As long as a child is equipped with a solid immune system from an early age, he or she can venture out to explore and learn to the fullest potential, safely and healthily.

Friso, a well-known name in maternal and growing-up dairy products, aims to provide a balanced nutrition to growing children and offers protection from the inside so that mothers can have peace of mind while their children are out discovering the world their way.

The brand recently unveiled a campaign themed “Growing Up Together” at the 1 Utama shopping centre in Petaling Jaya.

Launched by Dutch Lady Malaysia marketing director Rahul Colaco, the campaign is a concept by Friso that aims to create and sustain awareness about the journey of motherhood, the joys of growing up together with your children and that experience is a child’s best teacher.

“The activities allow parents to team up with their children and this provides a great opportunity for parents to bond with their little ones as well as to learn from and with each other in a fun setting,” said Colaco.

The campaign will feature four roadshows, entitled Friso Growing Up Together Days, at selected locations nationwide. The main highlight at each roadshow will be an interactive tunnel where parents team up with their little ones to play interactive games that will be projected onto the walls and the floor of the tunnel.

The activities are targeted at modern parents with young children aged between one and six.

The Friso Growing Up Together Days runs from March 9 to 11 at Sunway Pyramid, Petaling Jaya; March 13 to 18 at Aeon Bukit Indah, Johor Baru; and April 5 to 8 at Queensbay Mall, Penang.

The Friso Gold range of products are specially formulated with P2 Dual System, which contains Friso Synbiotic Agent, a combination of two ‘Prebiotics’ and two ‘Probiotics’ to fight bad bacteria from inside. It also contains DHA, AA and SA, which speed up information relay between brain cells and aids a growing child’s overall development.

In Malaysia, Friso products are distributed by Dutch Lady Milk Industries Berhad, the leading dairy company in Malaysia.

Dutch Lady Milk Industries Berhad, incorporated in 1963, was the first milk company to be listed on Bursa Malaysia back in 1968.

Today, Dutch Lady Malaysia manufactures and sells a wide range of dairy products and fruit juices for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso.

Its holding company is Royal FrieslandCampina, a Dutch multinational corporation and the largest dairy cooperative in the world with an annual turnover of more than nine billion Euros. With 22,000 staff worldwide in about 100 different locations, Royal FrieslandCampina has more than 30 established brands in its stable.

IF you have a business-related event such as product launches, new appointments and store openings to highlight, e-mail us at metro@thestar.com.my

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